Discover Como: A Digital Treasure Hunt Through History

From May 19 to June 19, 2025, the city of Como became the setting for an exciting interactive experience thanks to “Alla Volta di Como” (Discover Como), a free urban game designed to explore the city’s cultural heritage through technology and entertainment.

Alla Volta di Como: An Experience for Everyone

Alla Volta di Como was a digital treasure hunt that guided participants through five stops in Como’s historic city centre.

The urban game was available free of charge through a web browser, in both Italian and English. Anyone interested in discovering Como in a fun and original way could participate by registering on the official website, allavoltadicomo.filolario.it, and following the instructions to start the adventure.

During the experience, players explored different locations in search of QR codes, which revealed fascinating places and interesting facts about the city.

Moreover, thanks to augmented reality technology, participants could interact with historical figures, including the famous scientist Alessandro Volta.

As a result, the game combined cultural discovery, digital innovation and entertainment, offering a new way to experience Como’s history.

A Project Created by Students

The initiative was developed through a collaboration between students from the University of Insubria, enrolled in the Master’s Degree programme in Hospitality for Sustainable Tourism Development, and students from the Scuola specializzata superiore d’Arte applicata in Lugano.

Supported by the NODES ecosystem (Nord Ovest Digitale e Sostenibile), the project demonstrated how technological innovation can contribute to promoting cultural tourism.

Furthermore, it highlighted the importance of collaboration between education, technology and the local community in creating engaging experiences for visitors.