An event designed for cultural professionals who want to better understand the challenges of digital transformation.
On Wednesday, May 13, 2026, Museo Villa Bernasconi will host a free workshop entitled “Creating a Digital Innovation Plan for Culture”. The event marks the final session of the training programme organised by the Lombardy Hub of Dicolab – Cultura al Digitale.
The workshop will take place from 10:00 AM to 1:00 PM at the museum in Cernobbio. It is open to cultural professionals, public institutions, students, researchers and businesses interested in digital innovation in the cultural heritage sector.
Registration is open until May 10, 2026, through the following link: Registration form.
A Practical Workshop on Digital Innovation in Culture
The workshop is part of Dicolab. Cultura al Digitale, a national training programme promoted by the Italian Ministry of Culture – Digital Library.
The initiative is part of the PNRR Cultura 4.0 programme. It is delivered by the Scuola nazionale del patrimonio e delle attività culturali and funded by the European Union through NextGenerationEU.
In addition, the activities of the Lombardy Hub are coordinated by Promo PA Fondazione, POLIMI Graduate School of Management and Forma.Azione.
The event at Villa Bernasconi will focus on practical learning. In particular, participants will explore tools and methods for developing a multi-year digital innovation plan.
These skills can also support cultural organisations when applying for grants and funding opportunities.
Villa Bernasconi: A Real Example of Digital Innovation
The workshop will be led by Federica Rubino, a researcher at Politecnico di Milano, together with museum director Claudia Taibez.
The choice of Museo Villa Bernasconi as the venue is no coincidence.
Since opening, the museum has invested in digital technologies to enhance cultural heritage and improve the visitor experience. As a result, it has become a practical example of how innovation can support cultural institutions.
During the morning, participants will explore several key aspects of digital transformation, including:
- Strategic planning
- Governance and organisation
- Data management
- Digital enhancement of cultural content
- Definition of performance indicators
- Monitoring of cultural projects
Furthermore, the programme includes a practical exercise. Participants will work on creating an operational canvas to support the development of a digital innovation plan.
Guided Museum Tour and Open Badge Certification
At the end of the workshop, participants will enjoy a guided tour of Museo Villa Bernasconi.
The visit will focus on the museum’s digital installations and the technological tools used throughout the exhibition.
In addition, participants will receive an Open Badge, a digital certification of skills recognised at European level.
Useful Information
When
Wednesday, May 13, 2026
10:00 AM – 1:00 PM
Where
Museo Villa Bernasconi, Cernobbio
Registration
Advance registration is required by May 10, 2026.
Contact
For further information:
dicolab_hublombardia@promopa.it
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